Grafikkraft

This is the first live-brief I got for the diploma in professional studies.

We were asked to find innovative ways of attracting new visitors to the Kinetic Art Fair, which takes place every year in London.

I decided to design a pop-up store for the exhibition, which should be placed on Trafalgar Square, one of London's busiest places. It is a top attraction for tourists as well as a place of transition as it is between SOHO, Convent Garden, Charing Cross as well as Westminster.

The Pop-up store features a small exhibition place as well as a huge projection surface, which might even project holographs.